When converting sessions from Google Analytics (GA) to Mediavine, it’s important to understand that Mediavine calculates sessions differently than GA:
- Google Analytics (GA): Tracks sessions using its own methodology, with factors like session expiration after 30 minutes of inactivity.
- Mediavine: Uses Google Ad Manager’s reporting, which may result in a slightly lower session count due to differences in tracking methods (e.g., ad-blocking users may not be counted by Mediavine).
Approximation:
Mediavine sessions are typically 80-90% of Google Analytics sessions, depending on the audience, usage of ad blockers, and tracking implementation.
Conversion Example:
- 30K GA sessions: This would translate to 24K–27K sessions in Mediavine (approximate).
For precise numbers, compare GA data directly with Mediavine’s dashboard after integration.